Zara’s new “Love Your Curves” campaign raised a lot of eyebrows. Yeah, these size 0 girls do have curves in the photograph but it is not what curves mean to the rest of the world. Kid you not, the average women’s size in the U.S. is 16, as noted by the study in the International Journal of Fashion Design, Technology and Education.
Vogue even Photoshopped Ashley Graham, a plus size model on the cover of their March issue. Do we blame Zara for not knowing what curves for an everyday woman look like? Or are we conditioned to looking at skinny, high fashion models as the norm that would make a garbage bag look fabulous?
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