The best-loved shapes from Season One are reimagined, and new silhouettes added in denim and silk. Taking inspiration from Beth’s most loved pieces from her own wardrobe, statement dresses include architectural style shift dresses with cinched waists, a cocoon-shaped wool coat, through to new takes on the relaxed, dropped-shoulder jersey styles from the first collection. Beth’s lifelong love affair with make-up anchors the range; prints include vibrant color-pop eye pencil shavings, dripping red nail polish and three-dimensional, oversized eyelashes. We especially LOVED the oversized eye lashes!
The theme of the campaign was a house party, using a cast of “real people” via Instagram and was assembled in Los Angeles by Charles Jeffrey and Hanna Moon.
Charles Jeffrey says: “When Beth asked me to work with her on this project, my gut reaction – literally, instantly! – was the idea of capturing how I felt the first time I discovered Beth’s music. The video for one of The Gossip’s first singles, Listen Up, was a starting point. We took a lot of the vibes from that and created this setting where interesting, free, real
kids could dance in a messy room to music they love. I also really wanted to celebrate their amazing bodies in the same way the clothes do; There are so many great examples of bigger bodies in fashion campaigns but I’ve never seen one that I felt was very rock n roll… I’m so proud of this.”
We love that Beth’s collection projects a body positive message not conforming to industries plus-sized notions as to how plus size clothing should fit. Not everything made for a full-figured women has to contour or be “slimming”. Full- figure clothing can be made loose and comfortable and still be eye catching and glam! Beth’s heroines are women – and men – who understand the perfection in imperfections and dress with a compelling sense of independence.
Beth Ditto Says: “I want all kinds of fat girls to feel amazing in these clothes! We had such a great response to the first collection – specifically the fact that there were shapes there which people couldn’t find at this size before. We’ve really dialed that up this time! It’s even more sculptural and feels more unapologetic. We’re still transcending the idea of trends; I know I’ll still loves these shapes years from now…”
Beth’s mission to change plus-size fashion continues. Launched on Nov 1st 2016, the eleven piece ready to wear collection is available at www.shop.bethditto.com in UK sizes 18-32 (US sizes 14-28).