Fans of the luxury fragrance brand will be pleased to know that their well loved brand are once again supporting the Breast Cancer Awareness Campaign. Jo Malone has announced that for each sale of their iconic Red Roses Cologne (RRP £88) they will be donating £20 to the good cause throughout October 2017.
The Breast Cancer Awareness Campaign was pioneered by Evelyn H. Lauder in 1992 for Éstee Lauder (which has owned Jo Malone London since 1999) and includes a multiude of participating brands each launching a ‘Pink Ribbon Product’ with a pecentage of the sales being donated to the campaign. Nearly 150 million pink ribbons, emblematic of the campaign, have been issued worldwide over the past 25 years. The company launches its 25th anniversary this year with its largest one year fundraising target to date : $8 million.
In 2016, in support of the Breast Cancer Awareness Campaign, Jo Malone London donated $45,000 to the British Cancer Research Foundation and this year they will be donating $60,000. The stunningly beautiful Red Roses Cologne is available to buy instore or online and for any other online purchases their are options to add a donation.