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Good American comes to Selfridges UK!

All I can say is yes finally Good American is available in the UK! This female empowered denim brand launched exclusively in Selfridges and co founders Khloe Kardashian and Emma Grede couldn’t be more excited.

“This is only the beginning,” says Kardashian “What’s really encouraging is the customer response. When people try the jeans they fall in Love. The reviews speak for themselves and that’s something I am really proud of. We’ve created a product that works on a girl who’s size 00 and looks equally great in a size 24.”

With the success from season one and most recently season two, 8 new members join the #GOODSQUAD, Stassie Karanikolaou, Emily Sears and Clementine Desseaux to name a few. The great thing about this brand is that they don’t compromise on their ethos, unless you stock the full range it’s a no go! And of course Curva loves that because it’s the message we push for daily!

Selfridges will be stock the full-size range from 00-24, including Good Legs (Classic skinny), Good Cuts (Flattering boyfriend) and Good Waist (Super high waisted) jeans.

Emma Grede says “I’m so happy Selfridges have chosen to take the entire size range, in the future an inclusive size range won’t be a discussion but right now it takes a brave partner in the luxury space to support us fully. Selfridges are supporting GOOD AMERICAN; by embracing the body regardless of dress size and redefining sexy.”

It’s so fantastic to finally see a brand like Selfridges embrace diversity and showcase it through their stores.

“We’re very excited to launch Good American exclusively in our Denim Studio this March. Selfridges is committed to finding the best denim solutions and GOOD AMERICAN addresses our customers need for wider availability of sizes in the denim industry. These jeans make women feel comfortable and confident in their own skin.” Says Heather Gramston, Selfridges’ Womenswear Buying Manager

Be sure to keep updated with Good American on Instagram @GOODAMERICAN

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