Would you believe that one in five women still haven’t found their perfect pair of jeans?
Well after a survey of 2000 women by Evans found that the average British woman will purchase around two pairs of jeans each year and throws away the same amount because they don’t fit. The plus size brand has launched a brand new campaign to promote that you can find your perfect fit with them.
Going by the name #FashionThatFits, the campaign takes on the reality of what most women face in the changing rooms with a humorous video directed by ‘Smack The Pony’ creator, Victoria Pile.
From the infamous ‘jean jump’ to the ‘main squeeze’ in the changing rooms, the video ends with the message that finding those perfect jeans isn’t a workout with Evans.
With their attention to making styles to suit all body shapes from pear, apple, busty and hourglass, Evans Head of Design, Rebecca Vann Reicher said, “Listening to our customers has always been at the heart of our brand ethos and understanding the struggles she faces when out shopping will only help us design better clothes that are all about fit.”
Evans jeans also have a special safety feature to improve the seam strength and keep neat seam lines, thanks to its smart fabric technology that gives them the ultimate comfort and fit without losing shape.
“Finding well-fitting denim as a plus size woman is usually a nightmare, but Evans have so much choice and so many different fits there is bound to be something for everyone!” said Curves & Curls blogger, Hayley Stewart.
So whether you’re after a pair of super skinny or bootcut jeans, forget the changing room struggles at Evans and check out their range here.